Nike Is expanding their body positive image and acceptance by introducing their plus size work out wear. The athletic wear giant has just taken their first leap into body inclusivity, debuting a brand new range of women’s plus-size apparel.
It has always been a struggle as a plus size girl to find cute but yet effective work out clothes. I remember when I started Zumba their biggest size in pants was an XL (might have motivated me to lose a few pounds because those pants were really super CUTE).
“The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape,” is what Nike representative shared with the press.
The brand’s line of women’s workout gear includes variety, color and choices: from leggings and sports bras to sweatshirts and windbreakers—now carries pieces available in sizes 1X, 2X, and 3X. And no, these aren’t just larger versions of their existing collection—the line is comprised of entirely new pieces designed to flatter women with curves, no matter what her size may be.
They were very smart in visualizing real plus size models for this introduction as well. They snagged two beauties that are making serious waves in the world of curves to face the campaign: Paloma Elesser, model and athlete, and Naomi Shimada, model and activist.
While the fashion industry has been making serious efforts towards being more size inclusive as a whole, there hasn’t been much done in terms of workout wear. We’re not surprised that Nike, one of the biggest athletic brands out there, has finally made the jump—we just hope that it inspires others to do the same.
You can shop the full plus-size collection at www.Nike.com.