June 3rd. 2017 was certainly a night that you should not have missed! It was the long-awaited night of Girls’ Night Out 5th Anniversary. Girls Night Out has seen a n increase in attendees and vendors in the past 5 years, that was one of the reason for having this new, dynamic venue: The West Indies Shopping Mall in the heart of Marigot.
This year the organizers were excited to partner up with new high end vendors, giving the event some additional diversity and also the opportunity to continue reaching out to the Anguillian and French Side market. This shopping night brought together different brands and products for us to engage our senses in. I was able to gain insight on certain products that I have never seen or heard of before on our island. We were given great detail and good demonstrations at almost every product stall. Being able to see, touch and smell always makes a consumer’s purchasing decision a lot easier.
The highlight of the evening for me was the fashion show by Plush Boutique, The Black Up Makeup Mini Make Over Stand & The Queen Bosses Panel (of which I was honored to have been a panelist as well). The Queen Bosses Panel involved women that were locally / regionally and internationally dominating their industry. There was a demo stage where products were demonstrated, as well as a platform for the clients/audience to ask direct questions to the companies supplying the products to gain better insight. In addition to this, there were different door prizes during the evening, where attendees could win various sponsored prizes.
This time though, I participated as a vendor and not as an attendee. This only helps build your overall image of the event. Throughout the night women were busy visiting the different stands and acquiring information. The famous “passport” is a great idea to ensure that all vendors are visited. With every visit you will get stamp, if your shopping passport is completed then you are eligible to participate for great prizes.
The 30 seconds Vendors highlight, was also a way to practice your bestselling pitch in a very short time span. We all know how difficult it is to keep women engaged for a long period of time, and our consumers on St.Maarten certainly put your Marketing Mix Model theory to the test.
Vegan to go; Vanity First; Best Lasers; Melange Grill, La Beauty Room, Nelly’s Luxury Boutique, FredericM, Black Up Makeup, Lacoste….just to name a few. This event is geared towards women entrepreneurs that want to get their brand out there or those that needs to expand their network and current clientele.
Being a vendor however gives you a different insight, the vending aspect is not new to me, but yes the industry that I was promoting which was the Blogging industry on the island, specifically my blog www.keraikreativestyle.com . I enjoyed browsing and learning about new products and gaining knowledge on what’s out there and what is required for certain things and would definitely return next year to purchase / be part of some of the amazing products that were on display that evening.