It’s 2023 and as customary, I always share with you some fun and styling facts for the new year. Most importantly wanted to wish you, your family, your friends, and your business a fruitful and prosperous year. May you accomplish everything that you set your mind, body, and soul to do.
2022 had its own changes and we overcame those with grace and excellence, in reality, it is not the challenges that matter, but your approach to handling every situation thrown at you. Please remember that every time you feel overwhelmed, defeated and as if you have no more fight in you!
Now that this re-affirming message is over (better late than never and I promise you it comes from a solid place in my heart), let’s talk COLOR. So Pantone definitely throw us a challenge this year with this Viva Magenta right??!! I for sure need to go shopping, in the meantime, while we get to that, let us dive a little deeper into the meaning of this year’s color.
What is Viva Magenta?
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Here are some ways that you can play around with Viva Magenta:
- Footwear
- Evening wear
- Makeup (Lips, eye shadows)
- Accessories
- Red carpet
